Customer behaviour in change, user experience and omnichannel more important than ever.
New York, San Francisco and Silicon Valley 23 - 27 Oktober 2017.
As part of the Experienceit-program in Knowit we arrange an annual field trip for our clients. The objective is to provide an in-depth insight into the market and technology side of the business and get a foresight on what will happen in the future. On our field trip in October we will go into new user behaviour, customer experiences and future trends within retail.
Omnichannel is one of the corner stones in the future customer experience and uses multiple channels to engage customers and where communication is both consistent and seamless across all channels. The study trip will have 4 focus areas helping you to create great customer experience.
We will visit 10 companies and gain practical insight into the amount of future-oriented practical cases that one can take home to Scandinavia!
Shop visits will be to look at how the technology works in practice towards the customer.
Organizing for omni channel commerce: The new omni-channel reality in modern retail creates new organizational demands. Knowit Experience will present the fundamentals - and implications - of the new retail paradigm and include real-life insights on how to bridge the gap between organizational structures and a fast moving omni-reality
- Knowit case: Björn Borg Underwear. Getting the basics right in creating omni-channel commerce: strategic roadmap and prioritizing efforts
- Keywords: Digitalization, organizational evolvement and involvement, ecommerce and omni-channel strategy
An important post on the program is a 5 hour workshop with Stanford University, where we will learn about Behavior Design, which is about designing solutions that change human behavior. Here we learn what is needed to establish new and desired user behavior, combining competence from user experience's design with scientific testing. By doing so, you get the skills and experience to make these insights into products and services that are desired and attractive to the public. The Peace Innovation Lab is an initiative from Stanford’s Persuasive Tech Lab.
Early Bird price; NOK 19.800,-
The price includes:
- Academically program
- Internal transport in NY, SF and Silicon Valley
- Events (Sports event)
We will facilitate the joint order at the hotel and coordinate flight between New York and San Francisco.
Minimum 15 and Maximum 20 participant’s
For question contact Odd Gurvin at +47 900 50 132 or firstname.lastname@example.org
IBM Watson, Manhattan - www.digital.nyc/incubators/ibm-watson-center
IPG MedialabManhattan - www.ipglab.com
Style SageManhattan - www.stylesage.co
Dynamic Yield Manhattan - www.dynamicyield.com
Rebecca Monkoff`s, SoHo
Amazon, New Jersey
Best Buy, Duane Read, Am Eagle, Union Square
Kate Spade, SoHo
Stanford Innovation Lab, http://captology.stanford.edu/projects/behaviordesign.html
Innovasjon Norge, Palo Alto, http://www.innovasjonnorge.no/no/Kontorer-i-utlandet/usa-sanfrancisco/
Neo Technology, https://neo4j.com
Dynamic ActionReedwood - www.dynamicaction.com
Prism Skylabs/SF, San Francisco - www.prism.com